Simple pricing for tracking that stays usable after setup.
TrackLayer is priced around the real job: getting GTM, GA4, and Google Ads tracking live quickly, then keeping it trustworthy enough to support campaign decisions.
Compare plans by site count, reporting needs, and how much tracking work your team wants to carry manually.
The right pricing page helps buyers see where they fit without decoding every line item.
Before: the buyer knows the product sounds useful, but not where they fit
- Single-site operators, growing teams, and agencies all have different complexity and reporting needs.
- The plan choice feels ambiguous when pricing only lists features without workflow context.
- Commercial intent weakens when the reader cannot map the product to their operating model quickly.
After: the plan fit is easier to understand and easier to justify
- The visitor can see which tier fits site count, reporting needs, and workflow complexity.
- Agency and SMB buyers stop competing for attention on the same generic plan table.
- The page feels more like a buying page and less like a technical feature inventory.
Choose by site count, reporting depth, and how much operational complexity you need to carry.
The design language here now mirrors the landing more closely: strong plan hierarchy, one featured option, and a clearer split between self-serve SMB fit and agency workflow fit.
For one site, one operator, and a strong need for reliable Google Ads conversion data.
- 1 website
- GTM, GA4, and Google Ads conversion setup
- Conversion detection recommendations
- Tracking health monitoring
- Plain-English weekly reporting
- Email alerts when tracking confidence changes
For small teams managing multiple sites, campaigns, and reporting needs in one workflow.
- Up to 5 websites
- Everything in Solo
- Operator chat for setup and diagnostics
- Campaign and funnel workspaces
- PDF report export
- Priority support for setup issues
For agencies and consultants who need multi-site visibility, client outputs, and less setup overhead.
- Up to 20 websites
- Everything in Studio
- White-label PDF reports
- Client portal visibility
- Per-site monitoring and agent memory
- Agency-friendly reporting workflows
The pricing difference is not just seats. It is how much of the tracking job you can delegate.
TrackLayer works best when the plan, page, and buyer fit each other. This comparison keeps the decision anchored in workflow reality, not generic software checkboxes.
| Area | Solo | Studio | Agency |
|---|---|---|---|
| Initial setup | Done for you | Done for you | Done for you |
| Tracking health monitoring | Included | Included | Included |
| Multi-site management | 1 site | Up to 5 sites | Up to 20 sites |
| Reporting depth | Weekly summaries | Summaries + exports | White-label exports |
| Agency workflow support | Light | Useful | Best fit |
What you are really paying for
- A faster path from broken or missing setup to live conversion tracking.
- A simpler operating model for GTM, GA4, and Google Ads working together.
- Monitoring that keeps one-time setup from silently decaying after site changes.
- A reporting layer that helps non-specialists understand what needs attention next.
How to choose faster
- Start with Solo if your main goal is reliable tracking for one site.
- Choose Studio if your team needs more sites, more collaboration, and more operational visibility.
- Choose Agency if you manage client environments, need white-label outputs, or want multi-site tracking to feel structured instead of fragile.
- If the account is unusually complex, route the buyer into the agency use-case page instead of forcing a self-serve guess.
The pricing decision gets easier when buyers can compare TrackLayer to the workflows they are already considering.
These pages support plan evaluation by framing TrackLayer against manual setup costs, agency delivery overhead, and broader tool-shortlist behavior.
Manual GTM setup vs TrackLayer
Useful when the buyer keeps comparing software cost to the hidden drag of doing setup manually.
Agency tracking setup vs TrackLayer
Useful when the buyer is weighing software against recurring agency delivery and maintenance cost.
Google Ads tracking tools
Useful when the evaluation starts with a broad shortlist and needs clearer buying criteria.
Questions that influence purchase intent belong right next to pricing.
These answers support pricing intent directly and keep the next step clear for SMB buyers, operators, and agencies.
What happens after I start the free trial?+
Which plan is best for a local business or small ecommerce store?+
When does Studio make more sense than Solo?+
Who is Agency for?+
Do I need to hire a GTM or GA4 specialist as well?+
Start with the plan that matches your workflow today.
If you need one site live fast, start the trial. If you manage several sites or client environments, route into the agency page first and tighten the rollout before launch.